Pitch structures you can use today

SUBJECT LINE: [Specific observation about their business]

OPENER (15 seconds):
"Hi [Name], I noticed [specific observation about their company — from website, news, or LinkedIn]. I'm reaching out because we help [similar companies] with [specific problem] — and thought it might be relevant for you too."

VALUE STATEMENT (one sentence):
We help [target audience] to [solution], so they [concrete result with numbers].

SOCIAL PROOF (optional but effective):
[Reference customer in similar industry] used us to [achieved result] — [number/percentage] better than what they had before.

ASK (clear and low threshold):
"Would a short 15-minute call be worthwhile — where I show how this could look for [Company name]? I'm flexible next week."

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FOLLOW-UP 1 (3 days later):
"Hi again [Name]. Quick follow-up — [restate value proposition from a new angle]. Would a short chat work this week?"

FOLLOW-UP 2 (1 week later):
"Hi [Name], last message from me. If [the problem] is something you're working on, I'd love to show how [the solution] works in practice. Just reply to this message and I'll send some time slots."

TIPS:
- Keep subject lines under 10 words — make them personal and relevant
- Never use "To whom it may concern" — find the right contact
- Show you've done your research: reference something specific about their business
- One ask per message — not three
- Max 150 words per message

TITLE: [Your company] + [Prospect name] — A conversation worth having

OPENER (20 seconds):
"[Prospect name] is in an interesting phase — [describe their situation: growth / new market / hiring / product launch]. We work with companies at exactly this stage, and I think there's a conversation worth having."

INSIGHT (show you've done homework):
I noticed [specific detail from their website, annual report, or LinkedIn] — which tells me [inference about their challenge or opportunity]. Most companies in [their industry] are dealing with [common pain point] right now.

VALUE TEASE (don't reveal everything):
We've helped [2-3 similar companies] navigate this by [approach — not the full solution]. The results have been [metric or outcome]. I'd love to share what we learned.

THE ASK:
"I'm not pitching anything today — I'm genuinely curious whether [specific challenge] resonates. Would 30 minutes next week work to explore this?"

OBJECTION HANDLER (too busy):
"Totally understand. What if I sent a 2-minute summary of what we found about [their company/industry], and you decide if it's worth a call?"

TIPS:
- The meeting pitch sells the meeting, not the product
- Lead with insight, not features
- Make it feel like a peer conversation, not a sales call
- Give them a reason to be curious, not a reason to buy

TITLE: [Company name] — [One-line description of what you do]

THE PROBLEM (30 seconds):
"[Target market] faces a critical challenge: [describe the problem in concrete terms]. Today, [how they solve it currently] — which costs them [time/money/opportunity]. This affects [market size or number of companies]."

THE SOLUTION:
"[Company name] solves this by [clear description of product/approach]. Unlike [current alternatives], we [key differentiator]. The result: [primary benefit with metrics]."

TRACTION:
- [Number] paying customers / active users
- [Revenue metric] in monthly recurring revenue
- [Growth rate]% month-over-month growth
- Key customers: [2-3 recognizable names or descriptions]
- [Engagement metric]: [specific number]

MARKET OPPORTUNITY:
- TAM: [Total addressable market in currency]
- SAM: [Serviceable addressable market]
- Current penetration: [percentage or context]
- Market trend: [relevant growth driver]

BUSINESS MODEL:
- Revenue model: [SaaS / transaction / licensing]
- Average contract value: [amount]
- Unit economics: [CAC, LTV, or payback period]
- Path to profitability: [timeline and key drivers]

THE TEAM:
[Founder name] — [relevant background and why they're uniquely positioned]
[Co-founder/key hire] — [relevant expertise]

THE ASK:
"We're raising [amount] to [specific use of funds: hire, scale, enter market]. This gets us to [milestone] by [timeline]. We'd welcome the opportunity to discuss how [fund name] could be part of this journey."

TIPS:
- Lead with the problem, not the product
- Every number should tell a story
- Investors fund teams and markets, not features
- Keep the deck under 12 slides — save details for the Q&A

SUBJECT: Following up on our conversation — [specific topic discussed]

OPENER:
"Hi [Name], thanks for taking the time [today/yesterday/on Tuesday]. I enjoyed learning more about [specific thing they mentioned — their challenge, project, or goal]."

RECAP (what we discussed):
Based on our conversation, here's what stood out:
1. [Their key challenge] — you mentioned that [specific detail from the meeting]
2. [Their priority] — it was clear that [observation about what matters to them]
3. [Opportunity] — we discussed how [your solution] could help with [specific outcome]

WHAT WE PROPOSED:
[Summarize the recommended approach in 2-3 bullets — specific, actionable, and tied to their needs]

ADDRESSING THE OPEN QUESTION:
"You asked about [objection or concern raised in the meeting]. I looked into this — [provide the answer, data, or reference]. [If relevant: I've attached a brief case study from [similar customer] who had the same question.]"

NEXT STEP:
"As we discussed, the natural next step would be [specific action: pilot project, technical review, contract review, intro to another stakeholder]. I've [prepared a proposal / blocked time / attached the relevant document] to make this easy."

"Would [specific date/time] work for [specific action]?"

TIPS:
- Send within 24 hours of the meeting
- Reference specific things they said — not generic talking points
- Answer the question they asked, not the one you wish they'd asked
- Propose one clear next step, not three options
- Keep it under 300 words

TITLE: A partnership where both sides win — [Your company] + [Partner name]

OPENER (30 seconds):
"[Partner name] already serves [customer segment] who need [related service/product]. We do exactly that — and we have no overlap with what you sell. That means a partnership gives you an extra value driver for existing customers with zero extra work."

ARGUMENT 1 — Complementary audiences:
You have [X customers] in [segment]. We have [Y customers] in [another segment]. There's natural cross-sell potential in both directions.

ARGUMENT 2 — Low effort, visible value:
The partnership requires nothing from you day-to-day. You recommend us when it's relevant — we do the rest. And you receive [commission/discount/value] for every successful referral.

ARGUMENT 3 — Credibility with shared customers:
Customers trust recommendations from partners they already use. A referral from [Partner name] is worth more than ten cold outreach attempts.

OBJECTION (too complicated to set up):
"We've made this simple on purpose. It takes one hour to set up the agreement and systems. After that, it's fully autopilot for you."

NEXT STEP:
"I suggest we run a simple three-month test period with no commitment. We evaluate the results together after 90 days. Would you be up for trying it?"

TIPS:
- Lead with what's in it for them, not for you
- Quantify the opportunity: revenue, customers, or time saved
- Make the entry point low-risk and low-effort
- Have the partnership agreement ready before the meeting
- Reference other successful partnerships if possible